At MemoTrader we create conversation, and in conversation we create value.

Soon, every company and brand will have a chatbot that outperforms the best customer service reps, persuades better than top salespeople, and knows more than the most experienced engineers. These AI-driven agents will be eager to engage, always pushing to represent their brand to anyone and everyone.

How are we going to manage this onslaught?

As people, our well-being and success depend on our networks — friends, associates and acquaintances who provide support and information in an increasingly complex world. The stronger and more dynamic our network, the better we navigate opportunities and challenges.

How can we engage with each other without adding to the cacophony of messaging we are all facing?

In today's digital landscape, your attention is constantly in demand. Every message directed at you represents a claim on your time - time that has real economic value. MemoTrader transforms this one-sided dynamic into a transparent marketplace where both parties recognize and compensate each other for meaningful engagement, ensuring your time and attention are valued accordingly.

Explainer video

Imagine if every message you received was truly worthwhile and valuable.

What if your phone acted like a magic payphone, rewarding you with real value every time someone messaged you? Instead of being bombarded with spam or ignored when reaching out to others, MemoTrader ensures every conversation is meaningful and valuable.

How It Works

Different people have different prices. Take Alice and Bob as an example:

• Bob’s message price is $0.25, but Alice, who is more in demand, has a message price of $1.00.
• If Bob sends a message to Alice, it costs him $1.00.
• If Alice replies, it costs her $0.25.
• Alice earns $0.75 for each message exchange.

This benefits both parties:

• Alice gets paid for her attention.
• Bob ensures his message is seen and valued.

Why MemoTrader?

• Turn your attention into value – Social media platforms profit from your time; why shouldn’t you?
• No spam, no noise – Every message has value, ensuring only serious conversations happen.
• Smart pricing – Prices can adjust based on demand, ensuring fair value for your time.

Find out how much you are valued

Your time and attention are valuable. Join the conversation at MemoTrader and discover your value!

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The following is here for posterity:

Your mindshare has real monetary value, and I would like to invite you to join MyMindshare so that you can realize that value.

Back in December, 2004, I posted on my personal blog that I was fed up with the intrusiveness and waste of advertising and I decided to do something about it. In the following months I built MyMindshare to bring consumers and advertisers together in a meaningful and valuable way. Below is the text of that post, and it still holds up today.

Cheers!

Jim Bursch
Creator
MyMindshare

I've got an idea I think I'm going to work on. Let's see if I can express it. Hang on, this may be rough.

CONDITION A: I hate advertising...

... when it is intrusive
... when I'm interested in something else
... when it is wasteful and litter.

CONDITION B: I like advertising...

... when it is entertaining or informative
... when it is for something I am interested in
... when it is delivered when and where I want/need it

Advertisers and I have something in common. We want to get together under Condition B, but we don't know how. I want to solve that problem.

Currently, advertisers and I are mediated. We're mediated by network television; we're mediated by newspapers and magazines; we're mediated by the Media.

I want to disintermediate advertising.

Advertisers have something I want, and I want to go directly to advertisers to get it. I have something advertisers want, and they should be able to come directly to me for it. My idea is the create a space for us to meet.

Essentially, it's a market place where consumers sell their brand awareness and status as a customer; where advertisers buy brand awareness and customers directly from consumers.

My Mindshare 10-point Declaration

1. My mindshare is mine.

2. My mindshare is valuable.

3. I have a right sell, trade, or share my mindshare as I choose.

4. Nobody is entitled to take my mindshare without my permission.

5. Unsolicited and intrusive advertising amounts to mindshare theft.

6. Mindshare theft is wrong.

7. I have a right to resist mindshare theft.

8. I demand media that does not deal in stolen mindshare.

9. I support media that respects my mindshare.

10. The world is better when individuals control their mindshare and their media.